Zeal Metric Joins the Sanford Area Chamber of Commerce

Zeal Metric became a part of the Sanford Area Growth Alliance Chamber of Commerce this week!  Organizationally speaking, the Sanford Area Growth Alliance Chamber of Commerce is an efficient way to keep a finger on the lifeblood of the local area.  Businesses run on blood, sweat, tears, and intelligence.  The chamber is the county’s business voice.  If you listen to what’s going on, the information that you garner represents considerable opportunities in the future.  For a small digital marketing consultancy, an excellent reputation in the chamber is a good business strategy.  Many small companies misunderstand the purpose of network building organizations; however, Zeal Metric is proud to join a centered and grounded group.  They are committed to the growth of Lee County, which is a commitment we share.

Meeting Meg Moss:

Additionally, Meg Moss is a pleasure to collaborate through.  If you have not had the opportunity to talk to her, you should.  We had an excellent conversation about the activity in the area.  Lee and the surrounding counties understand that the recent increases of investment in the military could create a continued growth cycle for the area.  These sure are exciting times to be in this area.  With all that is going on for her, we are thankful for the time that she dedicated to getting our team up to speed.

Meg introduced Zeal to two members of the chamber.   They both were struggling.  First and foremost, small businesses often lack many of the resources necessary to commit to a positive online presence.  Time, working capital and knowledge of basic digital marketing principals are just the beginning of the challenges.  It can make the task beginning an online presence the point of contention that puts your dream on hold.

The Story of Two Websites:

The first organization model was an artist.  She had already started a website.  Tip of the day: If you can make it happen, get your site launched yourself.  If you try and it does not work out, your team will have the content to get your designer started in the future.  Many small business models lack the substance to create credibility with search engines.  It might not be the best, but it will be better than nothing.  Where she was at, the next logical steps were to start building a buzz in social channels.

The second organization was a non-profit.  The non-profit is trying to achieve exciting stuff and a tremendous opportunity for good within Lee County area.  They need to launch a website.  Easy!  Start up your hosting account and install WordPress.  Acquiring hosting is a task that any business owner can do.  It is only going to get more expensive.  Pony up for the SSL certificate.  Google, Bing and Yahoo all like secure, richly contented, fast websites.

Understanding Small Business Website Builds:

Zeal Metric has no issues starting up a website project and completing it from start to finish.  However, both chamber members were not at the point of committing to a project.  A website is only the beginning of an efficient digital marketing strategy. This technology should be paired with a marketing strategy document, no matter what size or scope of the business.

Also, as business and non-profits grow, their needs for content for digital marketing purposes continue to increase.  For Zeal Metric, this means more work within social media, video production, and other equal profitable content channels and mediums.  We are pleased to help our neighboring businesses grow through well researched digital marketing advice.

However, business proprietors need to keep in mind the passions that drive their business.  In reality, those passions do not include website design.  Improperly built websites cannot be optimized for search engines.  Additionally, they become a headache in the future.  They cannot incorporate dynamic content. Additionally, they become a challenge to monetize through advertising.  The investments of time you will have to make into your website could represent an insurmountable amount.  Time is a finite resource for small businesses and the families that support them. A sound designer will get it done right, the first time, and promptly.

What Your Business Should Look For:

A good website designer is a rare thing to find.  International enterprises and large corporations acquire the best of the best.  Comparatively speaking, these organizations are hungry to take advantage of emerging markets or are large marketing companies.  Even a sound designer would expect to be dedicated a significant of hours to manage the project.  Those hours may include time to create the content and implement the website.  Creating a stable website that is search engine compatible is not commitment-free, and a great user experience takes time to build.

Another point for small organizations to contend with is the unethical nature of digital marketing providers.  Many online digital marketing companies are fraudulent about their claims, the abilities of the base level packaging and lack transparent reporting or analytic capabilities.  Also, the investment in business development personal often outweighs the investment in operational activities.  That is why there are so many opportunities for small, ethical digital marketing consultancies.

Some digital marketing providers are not unethical.  Their business model may have a one-dimensional strategy that is not appropriate for your business.  Your marketing strategy should outline the steps towards your marketing success.  Equally important, if your company does not have a marketing strategy, this would be a better place to focus then on website design.  Finally, a website will not be as active as it could potentially be without a plan behind it.

In The End:

Zeal Metric is happy to be celebrating its first year of operations with its new chamber membership.  We want to be a part of the community. Additionally, we want to be a part of the betterment of the area.  Our organization plans to continue to invest in the community by creating jobs, investing in our local businesses and volunteerism.  We view every relationship we grow within our community like our written content, long in form and high in quality.  If you are a business or non-profit looking for digital marketing advice, reach out.  If you are a chamber member, you have access to our business directory and our contact information.  Additionally, there is also a member discount.

Zeal Metric is a digit marketing consultancy.  We provide website design, email marketing, digital marketing strategy, social media, search engine optimization, and each engine marketing services.  If you are looking for a local asset to create content on your location, reach out today to begin your successful online presence.